|
Cover
Intro Page
Financial
Highlights
Chairman's
Letter
Strategic overview of Sears performance in 1998,
financially and operationally; importance of having multiple ways to
create value; priorities for 1999.
Sears
at a Glance
Descriptions of Sears major businesses.
Retail
- Value No Other Retailer Can Match
Full-line and specialty
stores serve customers both on and off the mall with a broad range of
softgoods and hardgoods; brand leadership and innovative new formats key
to long-term success.
Services
- New Ways to Create Value
Home services, direct response and
online businesses connect with customers outside the store format;
multi-billion dollar market in home services; sales growth via the
Internet.
Credit
- Enhancing Valued Relationships
Largest retail credit card
receivables portfolio; performance rebounds in 1998; new products being
launched to enhance bond with customer. | 
